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Simulation’s Year of “Everyday” Applications

Tuesday, March 5, 2013

, Senior Vice President - EMEA at Altair

This post is taken from Simulate to Innovate

As noted in the 2012: Simulation’s Year of Discovery post that I wrote last December, the impact of simulation continues to reveal itself, enhancing everyday products and our daily lives.

From innovations in speed and crash modeling to light-weighting vehicle, aircraft and consumer packaging designs, industries are continuing to discover new ways to use simulation technology as we move through a new year. But what does that mean for simulation in 2013? How is the definition of “everyday” being shaped by technology?

This month, Altair was featured in a Forbes article titled, “Bone-Based Software Improves How We Design, From Detergent To Tanks” focusing on the adaptation of nature’s forms to human problems, a trend called biomimicry, to improve the results of everyday structures and machines. Simulation technology plays a role in creating Abrams M1 tanks and Tide detergent bottles, although each product carries a different capacity of meaning when thinking about how a person can incorporate that into everyday routines.


Altair CEO James Scapa Featured in Forbes Magazine Article – Bone-Based Software Improves How We Design, From Detergent To Tanks


I believe that in 2013 more people will be able to see the physical evolution of everyday products, like design that simulation technology helps to drive home. I also hope that the technology is understood as improving everyday life, from safety and performance to sustainability.

From theoretical building designs to golf clubs, I believe that this year, we will see an increase in the comprehension of simulation in everyday applications. The technologies behind creating some of the world’s most used and recognized products will continue to resonate with a broader audience, beyond those who see it in action every day.

You can read the full article in Forbes here.