14th June 2016
BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced the official unveil of its new racing wheelchair designed for the U.S. Paralympics Track and Field Team. BMW designers are working in close collaboration with Team USA athletes and coaches to design and develop the racing wheelchair which is set to make its competitive debut at the Rio 2016 Paralympic Games.
Developed by worldclass designers and engineers, the new racing wheelchair draws upon the aesthetics and engineering of the automaker’s signature vehicle design. Encompassing BMW’s core competencies and fundamentals, the wheelchair features modernized aerodynamic efficiencies, carbon fiber material, a complete chassis redesign and a personalized approach for customized athlete fit.
“Working on this project has been a truly rewarding experience for my team and we’re proud of what we’ve been able to accomplish in the last year and half with these athletes and their coaches,” said Brad Cracchiola, Associate Director, BMW Group DesignWorks. “From fittings and immersion sessions, to data analysis and realtime testing, we had the unique opportunity to build a fully customized racing device. We’re eager to complete the final product and look forward to watching Team USA compete.”
“Our partnership with Team USA over the last six years has been a remarkable journey, but the most rewarding part of it all has been the direct collaboration with our athletes,” said Trudy Hardy, Vice President, Marketing, BMW of North America. “Their dedication to their sport and their fans is unprecedented, and as a company dedicated to performance and mobility, this has been a project that felt right at home for us and we’re honored to be part of it.”
With the help of Team USA athletes, BMW will work over the next few months to continue to adjust and improve the wheelchair in the lead up to the Games. The final fleet of wheelchairs for use in the Rio 2016 Paralympic Games is slated to be delivered to the U.S. Paralympics track and field racers in the summer of 2016.
BMW has been implementing its resources to advance the training and performance goals of Team USA since signing on as a sponsor in 2010. The BMW racing wheelchair is the company’s fourth technology transfer project, following the delivery of a twoman bobsled which helped Team USA overcome a 62 year medal drought at the Sochi 2014 Olympic Winter Games.