24th April 2016
Amcor has developed a new line of packaging solutions that can replace aluminium, reducing both carbon footprint and weight.
Transparent packaging that allows consumers to see the product inside has been a growing trend on store shelves in recent years, but metal-free packaging was often not a practical option for products requiring an outstanding barrier.
“Transparent packaging responds to several consumer packaging trends,” said Marco Hilty, vice president of strategy, marketing and R&D at Amcor Flexibles EMEA. “There is a move toward more minimalist packaging designs, while at the same time providing consumers more information to verify that products are fresh and healthy. Metal-free packaging also links to the desire for more sustainable packaging solutions.”
Many products that are highly sensitive to moisture and oxygen, however, remain hidden from view inside opaque materials.