Simulation’s Role in the Pursuit for Innovation

29th August 2014 by Royston Jones

“Innovation” has to be at the top of the 2014 management buzzwords list. According to Google, it is the 39th most popular searched for term on the website and generates over 389 million results. By comparison, ‘Manchester United’ returns a mere 106 million pages (searching for ‘Manchester United + Innovation’ returns 14 million results by the way so I have marginally higher hopes for the season ahead). Everyone’s trying discover a way to encourage innovation in their company and turn it into something real that can benefit a business tangible way.

Earlier this year, I spoke at the West of England Aerospace Forum’s (WEAF) annual conference. The event attracted a wide range of speakers from throughout the UK’s aerospace community including representatives from Airbus, AgustaWestland, GE Aviation and Rolls-Royce to name a few. The 230+ strong audience had gathered to discuss the topic of ‘Innovation through Collaboration’ and I had prepared a talk covering simulation technologies and the leading role they can play in the ongoing push for innovation in the aerospace industry.

I would like to invite you to take a look at the 25 minute talk below and would be very interested in your feedback.